search engine optimization
launch product
Target Client
Small to medium sized businesses who want to get their website found by new audiences and want to rank ahead of competitors. Typically the website will have no more than about 15 core content pages (but may have lots of sub-pages).
Specification
The initial Search Engine Optimisation work includes:
- Keyword research to find what are the best words and phrases to optimize for. We will get search counts to show how many people a year globally, or in the US, are using which search words. We will then reconcile this with the number of webpages already optimized for each search phrase. With this data you can see how much demand and competition there is for each possible phrase, and you can pick the winners to optimize on your website.
- Optimization of the website applying international SEO best practice standards including Google guidelines, and addressing W3C compliance standards.
- Manual submission of your newly optimized website to major US and International Search Engines and Directories.
- Content guidelines to help you increase the keyword density of optimized words on specific pages.
The monthly Search Engine Marketing work includes:
- Updating your site’s optimization when Google and the other Search Engines change their algorithms.
- Increasing the credibility, relevancy and popularity of your own website by facilitating the linking of other quality websites to your site. Each month we assess other websites and directories and approach those that are equal or stronger than your own. We also publish articles on your behalf on influential websites to gain inward links and traffic back to your own website.
- Reporting on your rankings. Each month you can generate on the day of your choice a report showing how your website is performing for your set search phrases in Google, Yahoo, MSN and AOL. As your rankings improve you will see a corresponding increase in visitors to your site and enquiries and sales.
Pricing
| Services | Frequency |
RRP in $ |
Launch (for new sites) Optimization of new site for up to 6 keyword phrases using SEO best practice standards, submission to all major US and International Search Engines and Directories. Also includes Keyword Analysis. |
Once only |
1195.00 |
| Additional Keyword Phrase (optimization) | Per phrase |
30.00 |
| Google Sitemaps Set-up (required for larger sites or those where content is updated regularly) | Once only |
90.00 |
| Managed Bid Search Engines (PPC) Campaign Setup | Per engine |
as required |
Standart Maintenance (note that maintenance is required following SEO) If maintenance is declined then requested later there is a setup fee of $375 to establish the inbound Links Campaign. Ongoing optimization/submission, maintenance of positions and reporting for 6 keyword phrases. Monthly campaigns of obtaining quality inward links to improve your site's rankings. |
Per month / per phrase |
230.00 |
| SEO Maintenance and Marketing of Additional Keyword Phrases (if more than six phrases were optimized) | Per month |
12.50 |
Google Sitemaps Set-up – Monthly update of sitemap file |
Per month |
48.00 |
| Managed Bid Search Engines (PPC) Campaign - Daily Management | Per month |
as required |